EMILY

2026

./ portfolio

SCOTT

I'm Emily, a graphic and digital designer working primarily across UX/UI product design and digital marketing. I started out in print before moving into building websites from scratch and, later, digital marketing. That range means I bring the same rigour to a landing page or app screen as I would to a print run. Starting with the strategy and reasoning, before the visuals, regardless of the format.

Outside of design, I play Australian Rules football. I played my 100th game at my club before moving to Copenhagen, a milestone I'd set my sights on for years and wanted to reach before making the move. I relocated to Copenhagen in July and I'm now settled in, excited for what's next.

SELECTED PROJECTS

Hawthorn Amateur Football Club (HAFC)

Building a Brand-Led Community Program

Turned a single awareness week into a year-round program and tripling fundraising results.

SWANN SECURITY

Creative Direction Across Five Regions

Brought consistency and regional nuance to a fast-moving, multi-market retainer.

KĀYA Health Clubs

Shaping a Premium Experience

Elevated a fitness brand into a premium experience.

Aquinas College

Rebuilding a Brand

Unified a fragmented school brand into one system that kept growing after the project ended.

earLAB

Elevating Business Perception

Rebuilt the marketing and brand for an audiology practice, lifting bookings and professionalism.

creative expertise

——

Digital Strategy

Approaching every project by asking what the audience needs to feel, understand, or do next, before any visuals come into play. I use research, competitor analysis, and a clear read of the business problem to shape decisions that hold up, not just look good.

Audience & User Research

Competitor Analysis

Stakeholder Alignment

Decision Rationale

——

UX/UI Design

Designing websites from the ground up. Information architecture, wireframes, and full user journeys, with a focus on clarity and conversion. I think in flows and structures first, so the interface reflects how people actually navigate, not just how the business is organised internally.

Information Architecture

Wirefrming & Prototyping

User Journey Mapping

Developer Collaboration

——

Digital Marketing

Producing high-performing creative across multiple platforms, backed by structured A/B testing and iteration. I build templated systems for efficiency at scale while still tailoring tone and messaging by region, audience, and platform.

Paid Ad Creative

A/B Testing

Multi-region adaptation

Landing Page Design

——

Print & Production

Designing for print with a working knowledge of prepress and physical production. It's a skill set fewer digital-first designers carry, and it sharpens how I think about hierarchy and readability everywhere else too.

Prepress & Production

Large Format Printing

Print Supplier Management

Heirachy & Typography

——

Brand Identity

Building brand systems that hold together across every touchpoint. I develop identities rooted in real positioning and research, not just visual trend chasing, so they hold up under multi-stakeholder scrutiny and scale.

Logo & Visual Identity

Art Direction

Competitor & Market Analysis

Stakeholder Management

PROJECTS COMPLETED

85

49

14

12

6

Campaigns

Websites

Brand Identities

Volunteer

EMILY

2026

./ portfolio

SCOTT

I'm Emily, a graphic and digital designer working primarily across UX/UI product design and digital marketing. I started out in print before moving into building websites from scratch and, later, digital marketing. That range means I bring the same rigour to a landing page or app screen as I would to a print run. Starting with the strategy and reasoning, before the visuals, regardless of the format.

Outside of design, I play Australian Rules football. I played my 100th game at my club before moving to Copenhagen, a milestone I'd set my sights on for years and wanted to reach before making the move. I relocated to Copenhagen in July and I'm now settled in, excited for what's next.

SELECTED PROJECTS

Hawthorn Amateur Football Club (HAFC)

Building a Brand-Led Community Program

Turned a single awareness week into a year-round program and tripling fundraising results.

SWANN SECURITY

Creative Direction Across Five Regions

Brought consistency and regional nuance to a fast-moving, multi-market retainer.

KĀYA Health Clubs

Shaping a Premium Experience

Elevated a fitness brand into a premium experience.

Aquinas College

Rebuilding a Brand

Unified a fragmented school brand into one system that kept growing after the project ended.

earLAB

Elevating Business Perception

Rebuilt the marketing and brand for an audiology practice, lifting bookings and professionalism.

creative expertise

Digital Strategy

Approaching every project by asking what the audience needs to feel, understand, or do next, before any visuals come into play. I use research, competitor analysis, and a clear read of the business problem to shape decisions that hold up, not just look good.

Audience & User Research

Competitor Analysis

Stakeholder Alignment

Decision Rationale

UX/UI Design

Designing websites from the ground up. Information architecture, wireframes, and full user journeys, with a focus on clarity and conversion. I think in flows and structures first, so the interface reflects how people actually navigate, not just how the business is organised internally.

Information Architecture

Wirefrming & Prototyping

User Journey Mapping

Developer Collaboration

Digital Marketing

Producing high-performing creative across multiple platforms, backed by structured A/B testing and iteration. I build templated systems for efficiency at scale while still tailoring tone and messaging by region, audience, and platform.

Paid Ad Creative

A/B Testing

Multi-region adaptation

Landing Page Design

Print & Production

Designing for print with a working knowledge of prepress and physical production. It's a skill set fewer digital-first designers carry, and it sharpens how I think about hierarchy and readability everywhere else too.

Prepress & Production

Large Format Printing

Print Supplier Management

Heirachy & Typography

Brand Identity

Building brand systems that hold together across every touchpoint. I develop identities rooted in real positioning and research, not just visual trend chasing, so they hold up under multi-stakeholder scrutiny and scale.

Logo & Visual Identity

Art Direction

Competitor & Market Analysis

Stakeholder Management

PROJECTS COMPLETED

85

49

14

12

6

Campaigns

Websites

Brand Identities

Volunteer

EMILY

2026

./ portfolio

SCOTT

I'm Emily, a graphic and digital designer working primarily across UX/UI product design and digital marketing. I started out in print before moving into building websites from scratch and, later, digital marketing. That range means I bring the same rigour to a landing page or app screen as I would to a print run. Starting with the strategy and reasoning, before the visuals, regardless of the format.

Outside of design, I play Australian Rules football. I played my 100th game at my club before moving to Copenhagen, a milestone I'd set my sights on for years and wanted to reach before making the move. I relocated to Copenhagen in July and I'm now settled in, excited for what's next.

SELECTED PROJECTS

Hawthorn Amateur Football Club (HAFC)

Building a Brand-Led Community Program

Turned a single awareness week into a year-round program and tripling fundraising results.

SWANN SECURITY

Creative Direction Across Five Regions

Brought consistency and regional nuance to a fast-moving, multi-market retainer.

KĀYA Health Clubs

Shaping a Premium Experience

Elevated a fitness brand into a premium experience.

Aquinas College

Rebuilding a Brand

Unified a fragmented school brand into one system that kept growing after the project ended.

earLAB

Elevating Business Perception

Rebuilt the marketing and brand for an audiology practice, lifting bookings and professionalism.

creative expertise

——

Digital Strategy

Approaching every project by asking what the audience needs to feel, understand, or do next, before any visuals come into play. I use research, competitor analysis, and a clear read of the business problem to shape decisions that hold up, not just look good.

Audience & User Research

Competitor Analysis

Stakeholder Alignment

Decision Rationale

——

UX/UI Design

Designing websites from the ground up. Information architecture, wireframes, and full user journeys, with a focus on clarity and conversion. I think in flows and structures first, so the interface reflects how people actually navigate, not just how the business is organised internally.

Information Architecture

Wirefrming & Prototyping

User Journey Mapping

Developer Collaboration

——

Digital Marketing

Producing high-performing creative across multiple platforms, backed by structured A/B testing and iteration. I build templated systems for efficiency at scale while still tailoring tone and messaging by region, audience, and platform.

Paid Ad Creative

A/B Testing

Multi-region adaptation

Landing Page Design

——

Print & Production

Designing for print with a working knowledge of prepress and physical production. It's a skill set fewer digital-first designers carry, and it sharpens how I think about hierarchy and readability everywhere else too.

Prepress & Production

Large Format Printing

Print Supplier Management

Heirachy & Typography

——

Brand Identity

Building brand systems that hold together across every touchpoint. I develop identities rooted in real positioning and research, not just visual trend chasing, so they hold up under multi-stakeholder scrutiny and scale.

Logo & Visual Identity

Art Direction

Competitor & Market Analysis

Stakeholder Management

PROJECTS COMPLETED

85

49

14

12

6

Campaigns

Websites

Brand Identities

Volunteer